Sunday, January 18, 2009

Guerilla Marketing

It's 2 a.m. and I just finished populating an Access database with data on past and present Girl Scout cookie orders. Data include the usual address, name, phone number as well as number of boxes ordered each year (this is our third year in the cookie pushing business) and if the address has declined to order. Heck, I figure if a house has declined twice in three years, we're not wasting the time on it again.

Meanwhile, in just one day, my two Brownies in the family, using sheer charm and shoe leather, have sold almost 150 boxes! AND, they recruited a neighbor and her (adult) kid to pass the order sheet around both their work places. We have a friend who's tapped into the lucrative cookie-mongering journalist market for us (our data show newspaper people prefer peanut butter in nearly anything). I feel like my kids are at the top of some Girl Scout cookie pyramid scheme.

Or, training for covert marketing operations.

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